How To Integrate Adwords Call Only Ads To Google Maps 3-Pack?

In episode 132 of our weekly Hump Day Hangouts, one participant asked how one can integrate Adwords Call Only ads to Google Maps 3-pack.

The exact question was:

Hey Bradley, I know about Adwords Call Only ads but wasn’t aware that you could do them also inside Google Maps 3-pack (GMB). How do we go about or where to find the option to set those up? Not seeing that option from the Adwords dashboard… or am I missing something there? Thanks

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