How Do You Measure The Competitiveness Of A Keyword For A Local Video Marketing Campaign?

In episode 116 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to evaluate the competitiveness of a keyword for a local video marketing campaign.

The exact question was:

I’m looking to start local video marketing for local businesses from your experience how do you measure how competitive a keyword is to rank for, would a tool like Long Tail Pro which analyze the top 10 keyword for links, TF, CF and other metrics then gives you a competitive score be a good guide ?

Also would you say most local terms + city/town would be rankable, using the training –

YT Siloing,
Channel optimization,
Video optimization,
IFTTT network
video powerhouse

Have I missed anything ?

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