Are Reviews Shaping What LLMs Say About My Local Business?

Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.

Should We Optimize for AI Mode? — Whiteboard Friday

Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.

21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events

Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in any crowd.

Is Traditional SEO Becoming Obsolete?

Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.

A Charcuterie Board Inspired Me To Launch an SEO Meetup: Here’s How It’s Going So Far

Disappointed by bland SEO events and boring talks? Discover how a charcuterie board sparked a fresh and fun approach to SEO meetups in London.

The Great Decoupling of Clicks and Impressions — Whiteboard Friday

Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to "The Great Decoupling," a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website's strategy. 

The Biggest Lessons I Learned From the HCU So Far

Struggling to recover from Google's HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.