The Value of SEO Beyond Traffic and Leads — Whiteboard Friday

How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.

18 Local Search Developments You Need to Know About From Q2 2024

The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.

Google’s Navboost Queries and Brands in SEO

Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.

How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers

Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies.

UTM Tagging for Google Business Profile — Whiteboard Friday

In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.

20 SEOs Share Their Key Takeaways From the Google API Leaks

Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!