How Reading Patterns Can Help Us Optimize Content for Organic Search — Whiteboard Friday

In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.

Charting 10 Years of The Google Algorithm

Explore a decade of Google's ever-evolving algorithm, revealing over 30,000 changes and a surge in updates, as we delve into the intricate dance between human-driven decisions and machine learning's influence on search rankings.

5 Trends in Content Localization + 1 to Keep an Eye On

From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.

Cognitive Science Meets SEO: Why True Localization Matters

Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.

How Inclusivity Drives Link Diversity — Whiteboard Friday

Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.

14 Local Search Developments You Need to Know About From Q1 2024

From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!

Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.